Projects

Vallejo Community Arts Foundation

VCAF needed a website redesign that my client wanted designed to be simple, elegant, and with simplified navigation compared to their old website.  I achieved this by doing the following:

  • Designed a Wix template with a slideshow banner featuring images that represent the organization's main services
  • Simplified the site architecture by reorganizing content into fewer sections
  • Reduced content on each page in order to achieve a balance between evocative images and text
  • Search Engine Optimization
  • Testing and launch
  • Training client on site management
  •  

    Current website: https://www.vallejoarts.org

    Mill Valley Philharmonic

    My client Richard Aldag, an arts consultant, asked me to redesign his client's website to feature new images, introduce their new artistic director, and make it possible to purchase tickets for their concerts online.  Here's what I did:

  • Designed a Wix template with a full width immersive slideshow to feature the orchestra up close and personal
  • Added a large cut out head shot of the new director to the home page to give the image pop
  • Redesigned the architecture to simplify the menu structure and to highlight the tickets page featuring links to purchase
  • Set up a PayPal account for donations and strategically added Donate buttons to site
  • Search Engine Optimization
  • Testing and Launch
  • Current website: https://www.millvalleyphilharmonic.org

    Thomas Conlin, Conductor

    Conductor Thomas Conlin contacted me and asked me to redesign his website so that it would display correctly on desktop computers on all browsers, as well as on mobile devices.  His previous website, launched over ten years ago, was not responsive, and displayed differently on every platform.  Here was my solution:

  • Designed a Wix template with a centered content area in a color block frame with a fixed menu on the left side
  • Added a homepage slideshow featuring portraits of the conductor with quotes overlaid
  • Ported over the old site content to new pages that emphasized the text on a white background within the color frame
  • Retained the former site's graphic treatment of the website header and page titles in order to provide continuity 
  • Trained client on site management
  • Search Engine Optimization
  • Testing and Launch
  • Current website: https://www.thomasconlin.com

    Richard Aldag, Composer

    My client Richard needed a website with a way to feature new works and performances of his work on the homepage.  He wanted a simple design that would allow him to make updates himself, primarily the announcements of new work.  I used a Wix template with a blog feature to achieve this.

  • Created a blog section of the site called Latest News and then added a slideshow of recent blog posts to the homepage
  • Blog posts are featured on the Latest News page as well as on homepage but are managed within Wix in one spot
  • Search Engine Optimization
  • Testing and Launch
  • Trained client on site management, and in particular the blog post management, in order to keep site content fresh
  • Current website: https://www.richardaldag.com

    Aldag Arts Consultants

    Website design of the Aldag Arts Consultants website on the Wix platform, including:

    • Graphic design and curation of assets
    • Website development on Wix platform
    • Integration of Social Media platforms
    • Copy editing and layout
    • Training client on site management
    • Search Engine Optimization
    • Testing and Launch

     

    Current website: www.aldagarts.com

    ChamberMusicSF mobile website

    ChamberMusicSF needed a stand-alone mobile website that my client wanted designed specifically to sell tickets to customers who would be clicking through to the mobile site from his e-newsletters that they might be reading on their phones.  Clarity, ease of navigation, inclusion of youtube videos, and PayPal integration was essential.  I achieved this by doing the following:

  • Designed a Wix template using the existing aesthetic and assets from the desktop version
  • Laid out content in the new design per client's wishes
  • Integrated PayPal and redesigned buttons
  • Training client on site management
  • Search Engine Optimization
  • Testing and Launch
  •  

    Current website: https://chambermusicsf.wixsite.com/chambermusicsf

    Global Pediatric Alliance

    Designed the new bilingual Global Pediatric Alliance website on the Wix platform replacing former WordPress site.  Managed all aspects of the development including:

    • Graphic design and curation of assets
    • Website development on Wix platform
    • Integration of Social Media platforms
    • Search Engine Optimization
    • Testing and Launch

     

    Current website: www.globalpediatricalliance.org

    Kilbourne & Kilbourne Recognition Awards

    Designed, produced and managed e-commerce site from 2011 to present:

     

    • Managing redesign of a new responsive design (compatible with mobile devices) web site to launch in summer 2015Duties:

    • Maintain online product line and website content

    • Manage migration to Drupal Commerce platform

    • Launch email marketing campaign 

    • Photograph and edit images of product

    • Online marketing and SEO, advertising and targeted social media marketing

    • Training staff on website administration

     

    Current site: www.kk-awards.com

    Sheep Dung Properties

    Designed and launched two rental property websites for this NorCal dog-friendly vacation home business, including:

  • Graphic design and curation of assets
  • Website development on Wix platform
  • SEO optimization on both sites, including identification of successful keywords for use in content
  • Integration of Social Media platforms
  • Copy editing and layout
  • Training client on site management
  • Testing and Launch
  • Current website: www.sheepdung.com

    The Studio Sobo

    Designed and launched this website on the Wix platform for a client who manages a studio that offers various movement-based classes taught by different teachers.  The challenge was to be able to feature a schedule of classes that could be easily updated with input from all the teachers.  We integrated Google Calendar and Google Events to achieve our goal and I trained my client on how to update the website and coordinate with the teachers using the Google Apps.  The project involved:

  • Initial template-building and tweaking according to the client's aesthetics
  • Building and testing of the integrated Google Calendar
  • Graphic design and curation of assets
  • Integration of Social Media platforms
  • Copy editing and layout
  • Training client on site management
  • Search Engine Optimization
  • Testing and Launch
  •  

    Current website: www.thestudiosobo.com

    Kyla Brooke, Real Estate

    Online marketing and strategic development of social media platforms, including:

    • Website updates 
    • Sharing of blog posts on multiple social media platforms
    • Copy editing of e-newsletters
    • Research and development of new marketing platforms
    • Analytics
    • Ongoing website feature development 

     

    Current website: www.russianriverhomesales.com

    Melissa MorganTang, Life Coach

    Designed and launched Melissa Morgan Tang's business website focused on Life Coaching and Peer Support.  As Melissa is working with people across the globe and hopes to continue expanding her horizons there, a website that could be easily accessed, updated, and feature an ever-growing archive of resources for her clients, was crucial.  She also had no website tech skills, so training her on how to manage the site after launch was a part of the project.  My involvement included:

  • Initial concept development
  • Building a template on the Wix platform with Melissa that contained all the features she wanted
  • Graphic design and curation of assets
  • Integration of Social Media platforms
  • Copy editing and layout
  • Training client on site management
  • Site Engine Optimization
  • Testing and Launch
  •  

    Current website: www.melissamorgantang.com

    Lois Stopple Fine Art & Design

    Designed and launched website for this Bay Area artist using a Wix template featuring an optimized version for mobile devices:

    • Designed template on Wix 
    • Edited artist's portfolio images
    •  Layout of artist's assets on desktop version
    •  Redesign of mobile version
    • Set up Facebook and Flickr accounts
    • Search Engine Optimization

    • Testing and Launch

     

    Current site: www.loisstopple.com

    Campaign for Femaile Education (CAMFED)

    From March 2011- November 2012, maintained and revised all content on Camfed web sites:

     

    •  Managed social media streams, video, graphics and text

    • Distributed awareness, engagement and campaign content across social media platforms including Twitter, Facebook, Causes, Pinterest, Flickr, Youtube, Vimeo and more

    • Technically launched and supported all consumer email marketing and online fundraising campaigns

    • Developed, built and implemented new web technologies, tools and platforms• Monitored and created analysis reports on web traffic, email and social media metrics for senior management

     

    Current site: www.camfed.org

    Grace Cathedral, San Francisco

    From 2000 - 2010 served as Website Director of Grace Cathedral:

     

    • Led total redesign of website in 2003. Received Webby Award in 2004 for Best Spirituality Website.• Implemented live webcast technology, developed procedures and created statistics reports for live weekly webcasts
    • Acted as content editor for weekly spirituality content: managed submissions from independent journalists, selected book and film reviews, transcribed and summarized sermons, created all graphics, produced interactive web features including chat forums, virtual tours, online video programs, and “mini-sites” focused on art and architecture
    • Produced and sent out HTML email to over 6,000 recipients each week.

     

    Current site: www.gracecathedral.org

    Plein Air Holidays

    Launched my own international workshop business including the website design, marketing strategy and advertising plan:

    • Graphic design, photography and curation of assets
    • Website development on Wix platform
    • Integration of Social Media platforms
    • Advertising and Marketing phases
    • Customer support management
    • Search Engine Optimization

    • Testing and Launch

     

    Current website: www.pleinairholidays.com

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